Your corporate design: Consistently implemented around the world

A consistent corporate design is a prerequisite for successful trade show communication. After all, visitors should be able to recognize your brand at a glance among the numerous competitors – and then seamlessly associate it with your sales literature and digital presence later on.

We also apply the principle of uniformity to your international trade show appearances and campaigns. We develop your booth concepts so that they can be adapted to the regional requirements of your country and your specific exhibition. This is how we help you achieve a consistent brand presence around the world.

A brand and its international implementation

What does international implementation look like at Müller Messebau? We will be happy to show you how using the example of one of our clients, Soltec Energías Renovables. Since 2011, we have been working as exhibition booth builders for the Spanish solar tracking specialist, carrying out an annual trade show campaign in several locations around the world.

Soltec Energías Renovables S.L. Intersolar Europe, 2023, München, 170 sqm

Varied and inexpensive

Expo booth construction in Germany

At first glance, you can see that as a booth builder in Germany, we enjoy a great deal of freedom and are able to implement our ideas at a comparatively low cost: An elaborate design supports the lamps for the basic lighting and the spot lighting, and we have two ceiling suspensions in use.

At second glance, the American concept is recognizable. We disassembled, shipped and reassembled the expo booth in Las Vegas after Intersolar in Munich. As a result, the individual elements are light and easy to assemble to minimize transportation and assembly costs in the USA.

Costly and regulated

Expo booth construction in the USA

The United States is one of the most important countries for trade shows, but it is also one of the most demanding. At many trade shows, only union members are allowed to set up booths, and there is a fee to transport materials into the hall. The cartage is calculated according to weight.

For the Munich show, we had already trimmed the booth for simplicity and lightweight construction – this now saves us transportation and assembly costs. We streamlined the ceiling area: The lighting has been eliminated and the ceiling suspension system has a much simpler design.

Incidentally, the booth was built by our American subsidiary Müller International Exhibit Services Inc. in Cocoa, Florida.

More about expo booth construction in North and South America
More about expo booth construction in the USA

Soltec. SPI Solar Power International, 2023, Las Vegas, 112 sqm

Soltec. The Smarter E, 2023, São Paulo, 156 sqm

A culture of its own

Expo booth construction in South America

To build a trade show booth in South America, you need to be able to speak the language and adapt to the local circumstances. That is why we have been working with experienced local exhibition construction partners in Brazil for many years. They implement our concepts with the same high quality we are used to.

Since the São Paulo booth was very long and narrow, we redesigned the counter, booth enclosure and meeting room, and installed a ceiling banner as a connecting element. Despite all these changes, the booth maintained the same design as the previous two shows.

Summary

Consistent look and feel worldwide

As you can see: Despite all the regional and bureaucratic differences, our booth concepts are always 100% consistent with our clients' corporate design – with all the attention to detail that make a booth possible and cost-effective in the first place.