The centrepiece of the summer meeting place with event character is a showroom that presents innovative products both on site and on the World Wide Web. "The IPM Summer Edition will be held as a two-day showcase with a networking character. We want to give market participants the opportunity to meet and present innovations. Experience shows that the pandemic situation relaxes in the summer, so that this format can be realised in all probability. The IPM Summer Edition is not to be understood as a replacement for IPM ESSEN. The sector needs its usual date at the beginning of the year", Sabina Großkreuz, Head of Marketing at Messe Essen, gives a first outlook. Eva Kähler-Theuerkauf, Chairwoman of the Advisory Board and President of the North Rhine-Westphalia Horticultural Association, adds: "We are defying the pandemic and will see each other in June 2022 for the green industry get-together with the format of a Summer Edition! We cannot imagine another year without IPM ESSEN. Last year in particular made us sorely miss the knowledge transfer, the personal discussions, the networking and also the emotional connection. The mid-summer event is the new horticultural 'must-have' for our industry!"
Read more ...