About Müller Messebau
The jump across the pond
At the latest after Donald Trump and his discussion about the American trade deficit, everybody knows: the United States are one of the most important buyer markets for German and European companies. The first step in this market isn’t that easy though, because there are very specific rules and regulations for trade show appearances. One of the biggest differences is, that we are not allowed to deliver the booths into the hall. The logistics and I&D have to be done by union workers and are billed by the time needed and the weight of the booth itself – and that is anything but cheap.
To make your and your companies step across the pond successful, we from Müller Messebau are there for you: We not only know the circumstances of the American market perfectly, but are permanently on site for you with our subsidiary Mueller International Exhibit Services. And if you want to take part in an exhibition, we create a booth concept for you, that keeps the external costs with low weight materials and pre-built parts low. And on top of all that, you can always count on our German planning- and project management and the usual smooth operation from Müller Messebau.
By the way for us it doesn’t play a role, if you just want to service the American market from Europe or if you want to adapt your already existing booth concept for its use in the USA - we got years of experience in both sectors. For the coating specialists Kroenert for example we developed an own trade show concept for the United States, for solar park supplier Soltec contrarily we are also active in Europe and adapt their appearances for the American market.
Making precision a tangible experience
A lot of times, precision in measurement technology is something abstract – mostly because the things, that are measured, can’t be captured with your own senses. That’s why Testos’ task was, to make the precision of their measuring tools tangible at the booth. We mastered this challenge in two ways: on the one hand we offer the visitors plenty possibilities to touch and even try the measuring tools. At our newest booth for example we hid cooling- and heating loops behind a wall, which the visitors could search for with Testos’ thermal cameras. On the other hand we made the medium itself into a message: because the high quality execution, that distinguishes us in the production of the presentation tables, the mounting of the printed vinyls, laying the floor and tons of other detail work, emphasizes significantly the precision demands of our customers. Not for nothing we realized a lot of exhibition projects with the measurement technology specialists out of the black forest already.