AFME/ Asociación de Fabricantes de Material Eléctrico

The AFME (Asociación de Fabricantes de Material Eléctrico) represents the interests of Spanish electrical equipment manufacturers. Part of their mission includes participating in international trade fairs to help their members access new markets more easily.

For Intersolar in Munich, AFME commissioned us to create a group booth for five companies, plus their own association. For the 29-meter wide and 3-meter deep headstand booth, we developed a modular concept. All participants could choose from a selection of wall designs, furniture, backlit displays, and counters, allowing them to configure the booth to their specific needs. We also took on the full project coordination for AFME, working closely with the participating companies to finalize the layout of their individual spaces.

What particularly impressed AFME, in addition to the concept and coordination, was our commitment to sustainability. By using reusable lightboxes, counters, and wall elements, we were able to minimize AFME's resource consumption—perfectly aligned with the fair’s focus on sustainable energy solutions.