Dätwyler Schweiz AG

How do you make small plastic components the highlight of an exhibition? For the plastic specialists at Dätwyler, we focused on light as the central element.

Our client contributes to the transition to sustainable mobility with their specialized plastic components – seals for battery packs, electric connectors, and electrode materials. These delicate parts enhance safety, reliability, and range. But due to their small size, they aren’t exactly made for a bold display. So, we decided to use spotlights to draw attention to each piece within the booth and display cases.

Since American trade shows typically rely on the hall’s existing lighting, and ceiling mounts for additional lights weren’t cost-effective, we came up with a simple, practical solution. We extended the upper profiles of the booth structure across the stand, with support at the far end. This gave us enough space to install 12 spotlights and neatly route the cables. Lights on for Dätwyler!

By the way: We didn’t just handle the booth construction and creative lighting; our in-house design team also took on the booth layout. Our graphic designers combined the client’s images, graphics, and text into polished, print-ready files.