Eckelmann AG

How do you grab attention at a trade show? We make it happen by showcasing our client Eckelmann Group’s featured product as if it were floating on a cloud of light.

Eckelmann, a company based in Wiesbaden, Germany, develops innovative software and hardware that automate manual production machines and connect them with CAD/CAM systems. For their very first appearance in the U.S., Eckelmann pulled out all the stops with a special promotion: their E°CUT Elements Box, an automation solution for industrial cutting machines, was offered at a 50% discount exclusively at Fabtech.

We built our booth concept entirely around this promotion. At the busy intersection of two aisles, we installed a custom-designed display column featuring powerful lighting elements and a translucent top panel. The result? The E°CUT Elements Box appeared to float in a cloud of light – drawing all eyes directly to the hardware.

To showcase the software, we created a dedicated touchscreen station where visitors could explore the interface hands-on and get a feel for how intuitive and powerful the system really is.

And our client? They were thrilled with their successful debut in the U.S. market.