Firstcolo Datacenters GmbH

firstcolo operates several data centers in the greater Frankfurt area, giving its customers a standout hosting experience: GDPR‑compliant data protection, energy‑efficient technology, and dedicated personal support with consistent points of contact, just to name a few advantages.

For its trade show presence, firstcolo also wants to be the perfect host — inviting visitors to linger at the bar. We were excited to bring this unique idea to life and designed a bar shelf made of black and dark brown wood, providing space for drinks, glasses, lighting elements, and cooling units. At the counter, featuring a large logo, visitors can naturally strike up conversations with their “hosts.”

Across the booth, guests will find a much more technical experience: a live demonstration of an AI server system where the computing units are cooled using immersion technology — kept at the right temperature by a non‑conductive liquid. And to make the experience even more compelling, we connect the entire system to three‑phase power and show it running in real time.

With this setup, the booth becomes one of the best meeting spots at the show and gives the firstcolo team two strong touchpoints for engaging with visitors.