Intuitive Surgical Deutschland GmbH

Intuitive Surgical’s booth concept this year is all about the Da Vinci SP. This innovative surgical system requires just one entry point into the body to introduce an endoscope and three instruments into the operating field. The result? Procedures that are simpler and less invasive than ever before.

But how do you grab the attention of trade show visitors and showcase the uniqueness of this cutting-edge surgical robot? We took an eye-catching approach: a balustrade. This distinctive design element frames the Da Vinci SP and provides space to highlight Intuitive’s innovative spirit with images and text. Just like the surgical robot itself, the balustrade is all about a single entry point. This creates a sense of exclusivity and offers an inviting space for in-depth professional discussions.

To elevate the impact, we incorporated lightboxes into the balustrade and the back walls, creating a standout visual centerpiece. Bright white text and striking images pop against the black background, delivering a polished and compelling stage for the Da Vinci SP.

By the way: Since 2019, we’ve designed over 40 congress appearances for Intuitive Surgical’s specialists. Here’s one example:
> Deutscher Chirurgen Kongress, 2022, Leipzig, 60 sqm