Lenovo Global Technology Germany GmbH

Lenovo is one of the world’s leading manufacturers of servers and data center equipment. At CloudFest in Rust, the tech giant showcased its latest water-cooled servers – designed to efficiently dissipate heat from processors and significantly cut down on energy consumption. To drive home the message of efficiency, they even brought in the world’s most energy-efficient electric vehicle to their booth.

Our booth concept followed the same philosophy of smart resource use. We used energy-saving LED lighting, standardized and reusable aluminum frames for the booth walls, and lightweight fabric coverings to keep material use to a minimum. The result? A fully sustainable trade show presence for Lenovo.