Oetiker Deutschland GmbH

Practical, Sustainable, Outstanding

How do you design a trade show booth when part of the floor space is blocked by a pillar? That’s the exact challenge we faced while planning Oetiker's booth for the Battery Show 2024.
Our practical solution: We turned the obstacle into a feature and made the pillar an integral part of the booth's design. We covered the dull gray concrete with blue panels, transforming it into a display area for Oetiker's flagship product. The revamped pillar also created a visual link between the booth and the overhead banner.

Throughout the entire booth design, sustainability was a top priority. For the base structure, booth cabin, ceiling hanger, and lighting, we used materials that could be easily dismantled, stored, and reused for future shows. Our efforts caught the attention of the Better Stands sustainability program, which awarded us Silver Status – a pleasant surprise after the show!

Find out more about the award here...

By the way, Oetiker’s versatile connection systems have been showcased at numerous exhibitions worldwide. Take a look for yourself!

> Oetiker Deutschland GmbH, IAA Transportation, 2022, Hannover
> Oetiker Deutschland GmbH, Battery Show Novi, 2022, Michigan
> Oetiker Deutschland GmbH, Road Show Truck, 2018
> Oetiker Deutschland GmbH, Automechanika, 2018, Frankfurt