Recordati Pharma GmbH

DGU-Kongress, 2024, Leipzig, 40 sqm

"Dive Deep" – that’s the slogan our client Recordati is using to market its urology medication. In line with this theme, the booth concept designed by ap35 GmbH, which we were tasked with bringing to life, took heavy inspiration from a submarine dive. Riveted steel plates and portholes adorned the walls and floor, a radar display hung beneath the ceiling structure, a floating stingray added to the ambiance, and the steady ping of a sonar completed the deep-sea atmosphere.

During implementation, we paid special attention to color consistency between the walls and the floor. This was no small feat, given the different materials and printing techniques used for the wall coverings and the vinyl floor panels. Thanks to the expertise of the media designers in our in-house advertising agency, this deep dive into color coordination was a resounding success.

By the way: we’ve designed and executed several booths for Recordati, including this one:
> Recordati Pharma GmbH, DKOU, 2022, Berlin

Copyright Photos: ap35 GmbH for Recordati Pharma GmbH