Testo SE & Co. KGaA
ISH, 2025, Frankfurt, 120 sqm
How do you create a brand experience?
By letting the booth design take a step back – so the brand can take center stage!
For measurement technology specialist Testo, we really pushed the limits of this design concept: With gray carpets, dark concrete-style back walls, and anthracite-toned furniture, the booth structure itself almost disappears. This sets the stage for the Testo brand to truly shine – thanks to the backlit logo and signature orange color. You’ll see it as a circle on the carpet, on the base of the booth, and as glowing accents throughout the furniture. Plus, in the form of illuminated rods at the themed tables and the central academy area, it visually connects Testo’s measurement devices with their software solutions.
By the way: With this booth concept, we won the new tender for exhibition construction – which means we were able to seamlessly continue our long-standing partnership with Testo. You can read more about it in our reference report.
What do you think of our new booth design? For comparison, here are some of our past projects with Testo:
> Testo SE & Co. KGaA, ISH, 2019, Frankfurt
> Testo SE & Co. KGaA, Analytica, 2024, Munich
> Testo SE & Co. KGaA, ACHEMA, 2018, Frankfurt
Testimonial
We’d like to sincerely thank Müller Messebau for the outstanding job they did on our booth at ISH 2025. The booth wasn’t just a real showstopper – it stood out with its innovative design and high-quality execution, clearly setting it apart from the surrounding exhibits.
We especially want to highlight the newly developed booth concept, which was perfectly aligned with our brand and objectives. The creative design and the smart division into business units generated a lot of positive feedback from both visitors and partners.
Working with Müller Messebau was, as always, a seamless experience. From the initial idea through to final delivery, everything was handled professionally, efficiently, and with a great sense of trust. Change requests were implemented quickly and flexibly, and communication was always clear and reliable.
We’re excited for future projects and can highly recommend Müller Messebau without reservation!
Max Heumann
Senior Marketing Events Coordinator
Testo SE & Co. KGaA