Tosoh Bioscience Diagnostics

Medlab, 2024, Dubai, 36 sqm

Tosoh's analytical specialists traditionally use their time at trade shows to meet and have extensive discussions with existing and prospective customers. The two-story booth concept addresses this need by creating two discreet meeting areas on the upper level. We also use the second floor to ensure that visitors can recognize the Tosoh brand from a distance.

To do this, we install large, square light boxes with the company logo on all three sides of the booth located at the end of a row. The first floor is designed for making contact and presenting products. This is where visitors can find out all about the high-resolution analytical instruments – and take things to the next level.

By the way: We also implemented the entire trade show campaign for Tosoh back in 2023. You can view two of these projects here:

> Tosoh Bioscience Diagnostics, Worldlab EuroMedLab, 2023, Rom
> Tosoh Bioscience Diagnostics, MedLab, 2023, Dubai