Many challenges, one impressive presence

Kraft Curing Systems develops equipment that enhances concrete quality through controlled temperature and humidity. At bauma 2025, we brought their innovation to life with a standout trade show presence – overcoming numerous logistical and design challenges along the way.

What makes this setup unique: Kraft Curing didn’t just present at one location – they occupied two separate booths. To ensure strong brand recognition across both spaces, we created a cohesive design concept. Industrial materials like steel, concrete, and shipping container elements contrast with warm wood tones, while a deep anthracite backdrop highlights the brand’s signature red and white logo. The indoor booth is fully enclosed, offering a private setting for discussions and featuring backlit logos.

The open-air booth invites visitors to experience concrete curing technology in action. We connected several systems to high-voltage power and water lines and commissioned them on-site with Kraft Curing’s technicians. Precise leveling was essential – handled by our carpentry experts, who compensated for the uneven outdoor terrain and created stable platforms for the heavy equipment and containers. For maximum visibility and brand impact, we installed trusses and large-format fabric graphics. A projector brought the “Pulse of Innovation” to life – complete with the heartbeat from Pink Floyd’s “Speak to Me.”

This project is a prime example of how smart design and craftsmanship come together to meet complex demands.

More details on the indoor and outdoor booths:
> Indoor Booth
> Outdoor Booth