This is how you build customer loyalty – with smart concepts that deliver!

At Müller Messebau, we’re all about building long-term partnerships. One of those is with Testo, a specialist in measurement technology, who we’ve been working with for many years. So far, we’ve brought more than 50 trade show booths to life for them.

Earlier this year, we faced a new challenge. Testo regularly evaluates its service partners, and it was time to prove ourselves once again – with a fresh booth concept that would show we’re still the right choice as their go-to booth builder.

We were given a few key requirements for the new concept: The booth needed to have a clean, modern feel, feature concrete and fir wood elements, and include LED chase lighting. We took on the challenge and focused our concept around three key pillars: brand, furniture, and media.

The booth’s overall design is sleek and understated: gray patterned carpets, dark concrete-look wall coverings, and gray-colored furniture fronts give the space a calm, minimalistic vibe. But the muted color palette serves a purpose – it provides the perfect backdrop to make the Testo brand pop. We did this with large, backlit logos hanging from the ceiling and displayed on the back wall, with an oversized orange circle in the carpet, glowing orange accents along the base, and vertical light rods that connect themed sections to the ceiling. The result? Visitors know right away: they’re stepping into the world of Testo.

The furniture sets the stage for individual products and connected theme areas. With wooden panels on the booth structure and display tables, we give a nod to the company's roots in Germany’s Black Forest. To tie everything back to the brand, we integrated glowing orange trim – Testo’s signature color – throughout all the furniture pieces.

Our booth concept also reflects Testo’s new identity. Over the past few years, the company has evolved from a pure measurement device manufacturer into a media-driven service provider focused on documentation, data processing, and analysis. To bring that data flow to life visually, we used animated blue LED lights. On the islands featuring measuring instruments, the lights move upward – symbolizing data capture – and then converge at the central island, where the software takes over. It’s a clear, visual representation of data moving from device to digital platform.

Our focus on brand, furniture, and media struck a chord with Testo. And we at Müller Messebau are proud to continue our long-standing partnership with them.

Check out the full concept we brought to life for ISH – including photos and details.