Why IT companies choose Müller Messebau
When it comes to data center technologies, cloud solutions, and AI applications, the industry’s big players don’t meet in Las Vegas or Shanghai – they meet at CloudFest in Rust, near Freiburg.
As a local exhibition stand builder, we’re a natural first point of contact for international hardware and software companies: we eliminate long transport routes and, thanks to our proximity to the venue, can respond with exceptional flexibility — even at very short notice.
Two examples show that we deliver more than our clients expect:
- For Ampere Computing, we implemented the same successful booth concept in 2024, 2025, and 2026. The chip designers from California came to us in 2024 on the recommendation of the trade show organizer and, together with us, took the leap from a standard modular system to a custom trade show booth – a move that continues to pay off.
- We worked with Frankfurt-based data center operator firstcolo for the first time in 2025. Back then, the project was simply to produce a backlit ceiling hanger to boost the visibility of their standard booth. Clearly, our way of working won them over: in 2026, we built their entire trade show booth, complete with a striking custom bar and an AI server with immersion cooling, including connection to a three-phase power supply.
These are just two selected projects. We’ve also built multiple booths at CloudFest for Lenovo and Realtime Register, and new clients such as the Duttenhofer Group with its sales brands dexxIT & DIFOX regularly come to us through referrals.
We’d like to thank all our clients for their trust, for the pleasant, straightforward collaboration, and for recommending us to others.
Are you looking for a reliable partner for high-end trade show booth design? Then let’s talk.