Alimentaria

Alimentaria 2028 in Barcelona: the meeting place for Food, Drinks & new business

Alimentaria is one of the key international trade fairs for the food and beverage industry—a place where innovation becomes tangible, partnerships start, and export opportunities turn into real talks. From 20 to 23 March 2028, the industry gathers in Barcelona (Fira Barcelona – Gran Via). If you exhibit here, you’re not “just showing up”. You’re aiming for buyers, retail, distribution and foodservice decision-makers—and you want to build trust that lasts long after the show closes.

That’s exactly why your booth should do more than fill space. It should communicate clearly: What do you offer? For whom? Why now? We don’t think in “booth furniture”. We build brand spaces—with structure, a strong message and a visitor journey that makes it easy to start the right conversations. So foot traffic becomes qualified leads.

Visit the official Alimentaria website

Your exhibition stand partner for Alimentaria: concept, design, production & on-site execution

As Müller Messebau GmbH, we support your Alimentaria appearance with one goal: giving you confidence and peace of mind. From the first idea to the last crate, we manage your project end-to-end—structured, reliable and with a sharp eye for the details visitors feel before they can name them.

What we handle for you:

• Consulting and strategy aligned with your goals (lead generation, product launch, buyer meetings, international growth).
• Concept & 3D visualization so you can see early how impact, flow and brand presence work together.
• Graphics & branding (including full communication assets if needed) to make your booth instantly recognizable.
• In-house production and custom builds—from lightboxes and counters to tailored product presentation zones.
• Technology and highlight elements such as striking lighting concepts or innovative presentation solutions when you want to make a statement.
• Logistics, build-up and dismantling on site—professionally coordinated and delivered on schedule.
• Storage & re-use of booth components for future shows—efficient and resource-conscious by design.

Want to do more than rent square meters at Alimentaria 2028—want to create real impact? Talk to us. We’ll take care of it for you: custom, high-quality, on time.

Be inspired by our already realized exhibition stands