Anuga FoodTec - international, innovative, successful

ANUGA 2027 in Cologne: Where products become brand moments

ANUGA in Cologne is one of the world’s most important trade fairs for food and beverages—a must-attend event for companies that want to grow across markets, channels, and categories. It’s not just about new products on a shelf. It’s about reach, distribution, listings, trust, and the conversations that open doors.

And because ANUGA is intense—in the best possible way—your presence needs to be crystal clear: What do you offer? Who is it for? And why should visitors stop here, right now? A strong exhibition stand creates instant orientation, communicates your message in seconds, and gives your sales team a stage that feels confident, not loud.

Official ANUGA website (dates & opening hours)

Exhibition stand builder for ANUGA: from first idea to the final show day—without the stress

We are Müller Messebau GmbH—and we support you at ANUGA with an exhibition presence that works visually, operationally, and in real conversations. We don’t start with “square meters”. We start with your goal: qualified leads, key meetings, a product launch, retail partnerships, employer branding, or international visibility. From there, we develop a custom stand concept including 3D visualization—so you can see the impact early.

To make sure your stand doesn’t just look great but also performs, we plan the details with purpose: smart visitor flow, practical zones (demo, consulting, meetings, storage), integrated tech, and solutions that actually make your team’s day easier. With in-house production, we deliver reliable quality and speed. With professional logistics and on-site build-up and dismantling, you get a process that lets you focus on what matters most: your customers.

If sustainability is part of your planning, we work with reusable materials, modular system solutions, and concepts that can be refined for future trade fairs. And if you need flexibility, we can also rent equipment, furniture, and components—without sacrificing impact.

In the end, it should feel easy for you. Structured. Reliable. And memorable—for the right reasons.

Be inspired by our already realized exhibition stands