Trade show expertise for the machinery, plant engineering, and automation industries
In mechanical and plant engineering, your trade show booth determines not only how visible your company is, but also whether visitors understand your technology. That is why you need a booth concept that translates your products into real-world applications and your product features into customer benefits.
We know these challenges inside out. Over the past 20 years, we have designed and built more than 765 trade show booths for customers in mechanical engineering, plant engineering and automation – for trade shows such as K in Düsseldorf, bauma in Munich, SPS in Nuremberg, NPE in Orlando and FABTECH at various locations across the United States.
We turn your trade show project into a sales tool: combining well-considered design with precise technical planning, high-quality execution and a clear focus on your sales objectives. The result is a trade show presence that creates the right setting for productive conversations and successful project discussions.
What machinery and equipment manufacturers expect from their trade show partner
Our expertise for your trade show presence
In machinery, plant engineering, and automation, it’s not just what you show that matters, but how you show it. We combine reliable processes and on‑time delivery with a high-quality implementation of your brand identity and booth concepts that help visitors quickly grasp the essence of your offering. You can see how we put these requirements into practice in the following examples:
Bringing product and application together
Sutco RecyclingTechnik develops sorting and processing systems for plastic recycling. We use large‑format visuals to show the journey from plastic waste to reclaimed raw material. The plant model is showcased under glass.
View project
Capturing
attention
Machines in action almost magically draw visitors in. For concrete curing specialist Kraft Curing Systems, we use sound and dramatic steam effects to stage the process — made possible by dedicated water and high‑voltage power connections at the booth.
View project
Showcasing technology that proves its value
Wandres machines remove particles from surfaces, boosting production quality. By integrating high‑voltage power, compressed air, and data connections, we demonstrate the real results this technology delivers in operation.
View project
Creating visibility in Europe and the USA
We also build trade show projects in the USA for ystral, specialists in mixing and dispersion technology. Thanks to our branch in Cocoa, Florida, we can offer high-quality German trade show construction and project management in the United States as well.
View the project in Germany
View the project in the USA
We bring three key strengths together to make your trade show presence a success.
Process reliability: how we make your trade show booth a success
A trade show project must not only be visually compelling – above all, it must be well organized and executed precisely. This is especially important when numerous internal stakeholders are involved and content needs to be approved on time.
That is why we rely on a clear process that provides clarity from the outset, facilitates decision-making and gives you confidence throughout the planning process. This gives your team peace of mind, clarity and the confidence needed for productive conversations with visitors.
Defining objectives and briefing
We clarify the goals, target audiences, key messages, and framework for your trade show presence.
Budget and concept
Based on your budget, we develop a compelling booth design that can be implemented cost‑effectively.
Staged approvals
You approve ideas, design, technical planning, and content step by step – for greater clarity and fewer last‑minute changes.
Clear responsibilities
You work with one dedicated point of contact at Müller Messebau in Freiburg – for clear, efficient communication.
Responsive when it matters
If something unexpected happens, we react quickly – with experience, short decision paths, and well‑prepared alternatives.
A successful trade show presence
Right on time for the opening day, we hand over a booth that explains your technology, builds trust, and creates excitement. The stage is set for your sales team’s conversations.
Our clear, reliable processes are Müller Messebau’s strongest argument. And that’s not just our opinion – it’s what our clients tell us as well: through repeat projects, multi-show booth concepts, and trade show appearances in new locations, they continue to place their trust in us.
What our clients in machinery, plant engineering, and automation are saying
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Partnering since 2011
65+ completed trade show booths -
Partnering since 2011
50+ completed trade show booths -
Partnering since 2012
45+ completed trade show booths -
Partnering since 2014
35+ completed trade show booths
TRUMPF Hüttinger GmbH + Co. KG, PSE 2026 Erfurt, 6 sqm
For more than 15 years, Müller Messebau has been our trusted partner for trade show appearances. We really value working with a team that's always professional, dedicated, and easy to work with, not to mention the friendly, personal touch they bring to every interaction. Even after all these years, we're consistently thrilled with the results and look forward to many more years of working together.
Anja Matt
Marketing
TRUMPF Hüttinger GmbH + Co. KG
IDE Electric S.L., Light + Building 2026 Frankfurt, 72 sqm
Thank you for helping us bring to life a stand that truly represents our brand. Your support and professionalism have played a key role in making this happen. We are delighted to welcome visitors in Frankfurt!
Izaskun Montañés
Marketing Manager
IDE Electric S.L.
Uriarte Safybox S.A., Light + Building 2026 Frankfurt, 16 sqm
Thank you very much for your support and excellent work. It is a pleasure to work with you.
Txema Ruiz Miguel
Head of Marketing
Uriarte Safybox S.A.
Testo Saveris GmbH, EuroShop 2026 Düsseldorf, 17 sqm
Together with Müller Messebau, we developed our vision for an attractive trade show booth. Their proactive guidance throughout the process was especially valuable, and it’s clear that Müller Messebau is a truly professional partner you can rely on. Both setup and breakdown were smooth and efficient, with attention given to even the smallest details to ensure our experience as exhibitors was as pleasant and hassle-free as possible. Once again, we were extremely satisfied and grateful for the trusting collaboration.
Yannik König
Global Marketing Manager Food
Testo Saveris GmbH
Testo Industrial Services GmbH, Job-Start-Börse 2026 Freiburg, 18 sqm
We’ve found working with Müller Messebau to be consistently smooth, professional, and reliable.
We always feel well taken care of, and our trade show booth has consistently been delivered with excellent quality — a presence we know we can count on.
Priska Fischer
Expert in Corporate Culture & Communication
Testo Industrial Services GmbH
Sutco RecyclingTechnik GmbH, K 2025 Düsseldorf, 54 sqm
We wanted a booth that was inviting, friendly, and truly memorable – and that’s exactly what we got! The atmosphere was great, we felt right at home, and everything was perfectly organized. Thank you once again for your reliable, professional, and exceptionally friendly support throughout the planning and execution of this project!
Pascale Söhnert
Sales & Marketing
Sutco RecyclingTechnik GmbH
STS Spezial-Transformatoren-Stockach GmbH & Co.KG, PCIM Europe 2025 Nuremberg, 51 sqm
This year, we’re excited to unveil our brand-new exhibition booth from Müller Messebau at PCIM Europe – the leading trade show for power electronics in Europe. When planning our presence, our main goal was to create an immersive experience for customers and visitors, showcasing our products, innovations, quality, and expertise. We wanted to invite everyone on a journey through the world of STS. Müller Messebau exceeded our expectations, delivering exactly what we envisioned with professionalism and a true sense of partnership. Our new booth combines modern design with a clear presentation of our strengths and decades of experience in developing ...
Josua Rückert
Sales Director
STS Spezial-Transformatoren-Stockach GmbH & Co.KG
Kraft Curing Systems GmbH, Bauma 2025 Munich, 315 sqm
bauma was an intense but incredibly successful trade show for us this year – and for that, we’d especially like to thank the team at Müller Messebau.
From the very first concept to the final execution of our booth, we felt in excellent hands every step of the way. The design, planning, and on-site construction were all handled with professionalism, structure, and reliability. We especially want to highlight the team’s flexibility and quick response – particularly when last-minute changes were needed. That made things much easier for us and was far from a given. The finished booth didn’t just meet our expectations – it exceeded ...
April Kraft
Marketing Manager
Kraft Curing Systems GmbH
Testo SE & Co. KGaA, ISH 2025 Frankfurt, 120 sqm
We’d like to sincerely thank Müller Messebau for the outstanding job they did on our booth at ISH 2025. The booth wasn’t just a real showstopper – it stood out with its innovative design and high-quality execution, clearly setting it apart from the surrounding exhibits. We especially want to highlight the newly developed booth concept, which was perfectly aligned with our brand and objectives. The creative design and the smart division into business units generated a lot of positive feedback from both visitors and partners. Working with Müller Messebau was, as always, a seamless experience. From the initial idea through to final delivery, ...
Max Heumann
Senior Marketing Events Coordinator
Testo SE & Co. KGaA
Hellma GmbH & Co. KG, Achema 2024 Frankfurt, 40 sqm
A big thank you to Müller Messebau and the entire team for our amazing booth at this year’s Achema! It really stood out with style among the many other exhibits. From understanding our core concept to the creative development and professional execution, Müller Messebau delivered top-notch work in every aspect. Always on time, friendly, and easy to work with. In the hectic lead-up to the trade show, it's such a relief to have a trusted long-term partner by your side who knows exactly what it takes to create a strong brand presence in a compact space.
Caroline Addari
Marketing Manager
Hellma GmbH & Co. KG
Wandres GmbH, Blechexpo 2023 Stuttgart, 70 sqm
Our booth received consistently positive feedback from both our team and visitors. The design, which features a clean aesthetic, has been praised for its uncluttered and inviting layout. The two separate high tables proved extremely practical, and the generously sized area created a pleasantly spacious atmosphere. Setting up the booth went off without a hitch and ensured the show got off to a great start!
Anja Wielgoß
Assistant to the management / Marketing
Wandres GmbH
Georg Noll Werkzeugmaschinen GmbH & Co.KG., DST Dreh- und Spantage Südwest 2023 Villingen-Schwenningen, 81 sqm
We have received praise from all sides for what a beautiful booth we have. A big thank you to the booth construction team and to all the Mueller employees who have been committed to our successful trade show appearance.
Frank Pregger
Einkauf - Maschinen Komponenten
Georg Noll Werkzeugmaschinen GmbH & Co.KG.
Oetiker Deutschland GmbH, IAA Transportation 2022 Hannover, 27 sqm
Just like on shows in the years past, we could rely on the professional work of Müller Messebau again this year and had one of the prettiest booths of the whole show on each of the four tradeshows we attempted this year. No matter if on a short notice or planned from far along, it always worked really well. It is soothing to have such a reliable and assisting partner on our side!
Philippe Baecke
Marketing EMEA
Oetiker Deutschland GmbH
Ledxon GmbH, electra 2022 Freiburg, 20 sqm
Our tradeshow planning just got much easier! The modular concept from Müller Messebau is easily adjustable to any tradeshow and the reusable elements save time and money. The installation and integration of our exhibits was exemplary. We are looking forward to the next, bigger projects.
Benjamin Garufo
managing director
Ledxon GmbH
ystral gmbh maschinenbau + processtechnik, Battery Show Europe 2021 Stuttgart, 25 sqm
The booth was well received internally and externally! We got a lot of positive feedback about the design from all sides, which I am happy to forward to you! With the design we also marked ourselves out from the other booths in a very positive way and created a real highlight.
Philip Wollmann
Event-Manager
ystral gmbh maschinenbau + processtechnik
Testo SE & Co. KGaA, ISH 2019 Frankfurt, 226 sqm
With Müller Messebau, Mrs. Trost and the complete team we have found a very reliable partner.
After we successfully organized our smaller exhibition stands in 2016, there was also no problem at our biggest trade fair. This is great teamwork, it’s fun working with them!
Marion Temesberger
event manager – distribution germany
Testo SE & Co. KGaA
GERLIEVA Sprühtechnik GmbH, Euroguss 2018 Nuremberg, 42 sqm
With Müller Messebau, we have achieved a completely new quality with our exhibition stand for the first time.
We look forward to develop the successful trade fair concept over the next few years.
We thank you for the great and professional support as the basis of a successful EUROGUSS 2018!
Oliver Fösel
Head of Coordination Management
GERLIEVA Sprühtechnik GmbH
Oetiker Deutschland GmbH, Road Show Truck 2019 Freiburg, 20 sqm
Müller Messebau helped us to rebuild our Road Show Truck.
Despite the tight schedule, Mr. Müller and his team have always kept a clear head and realized the truck according to our specifications. Mr. Müller had a good timing and with his great ideas he helped to create a unique work of art. We are looking forward to our further cooperation with Müller Messebau.
Philippe Baecke
Associate Regional Marketing EMEA
Oetiker Deutschland GmbH
Wandres GmbH, XYLEXPO 2018 Milan, 36 sqm
We have already realized a few fair stands with the company Müller Messebau.
We are pleased to have found a partner in the region.
Müller Messebau convinced us with good ideas, optimal planning and the perfect implementation by a dedicated team.
Stephanie Wandres
Managing Director
Wandres GmbH
Stein Automation GmbH & Co. KG, Motek 2018 Stuttgart, 96 sqm
After the efforts of the past weeks, we wanted to thank you and your staff for the professional implementation of this year's trade fair stand. We would like to highlight the personal commitment, flexibility, reliability and the skill of your staff. They have contributed to the success of our appearance.We look forward to further cooperative projects.
Stein Automation GmbH & Co. KG
GSC Schwörer GmbH, SPS IPC Drives 2017 Nuremberg, 30 sqm
This year we already implemented our second booth with Müller Messebau and look back to a successful time at SPS 2019 in Nuremberg – not least because of our modern designed trade show appearance. From planning to the final installation everything went excellent. I especially want to thank Ms. Kintzel as the project manager, because the cooperation is always fun. I feel very well looked after and can look forward to the convention relaxed, because I can be sure, that there will be an excellent booth at the hand-over and Ms. Kintzel is available 24/7 for questions during the show. Such a guidance is worth its weight in gold.
We are already ...
Franziska Zucker
Marketing
GSC Schwörer GmbH
Adval Tech Holding AG, Blechexpo 2017 Stuttgart, 55 sqm
For years, Müller Messebau has accompanied us reliably and always with the right concept to meet our requirements for a most modern and communicative exhibition stand.
Thanks a lot.
Corina Meyer
Head of Human Resources
Adval Tech Holding AG
Mattke AG, i+e 2017 Freiburg, 28 sqm
Müller Messebau is creative, goal-oriented and absolutely reliable. Working with Mr. Spatz is like teamwork with your own colleague. We have been supervised by him for years and he knows our thoughts and wishes when it comes to successful trade fair appearances. Thank you and keep it up …
Klaus-Dieter Bütow
Vorstand
Mattke AG
WILD CONNECT GmbH, i+e 2017 Freiburg, 25 sqm
We feel very well cared for at Müller Messebau. Thanks to the good ideas and the perfect design, we have a very attractive exhibition stand. We also get this feedback from our customers. The first impression is important to us, there is no second chance for the first impression.
Thanks to the entire team.
Kerstin Spitzer
Marketing
WILD CONNECT GmbH
Magnetic Autocontrol, Security 2016 Essen, 70 sqm
Once more I wanted to thank everybody involved in our great booth on the exhibition Security. We received high compliments from all sides.
Yvonne Leonhardt
Marketing
Magnetic Autocontrol
FAYAT GROUP, Bauma 2016 Munich, 4800 sqm
With Müller Messebau we have found a cooperative and reliable stand builder for the bauma2016. Thanks to its open construction and its visually appealing design, our stand was a visual highlight and impressed us, our customers and business partners.
Thanks to the whole team for the successful cooperation!
Jonathan Stringham
Vice President Marketing
FAYAT GROUP
ASH Aebi Schmidt AG, Profis on top 2015 Großglockner-Pass, 1400 sqm
Dear Mr. Glaser, Mr Spatz,
we have been working together for many years and it is time to say thank you. THANK YOU for all previous trade fairs and events that we have realized together. Whether a stand over 1,000 m² or an extravagant location at Grossglockner. Because of your support, our performance is always a much-praised "eyecatcher".
Thank you also for an imaginative, humorous and trusting teamwork. We look forward to many more projects.
Carmen Heising
Head of Marketing & Communication
ASH Aebi Schmidt AG
Hans Oetiker GmbH, Fastener Fair 2012 Stuttgart, 24 sqm
With Müller Messebau you have made a good choice. The quality and the service matches. It has been a good partner you can rely on.
Hans Oetiker GmbH
Are we a good fit?
We’re a great fit for companies in machinery, plant engineering, and automation that value:
Reliable project management from briefing through to the finished booth
High-quality execution of their trade show stand
Presenting complex products and services in a clear, engaging, and easy-to-understand way.
Consistent, faithful implementation of your brand identity.
For us, trade show construction is only a small part about building booths – and a much larger part about building trust. That’s why we’re a particularly good fit for companies that don’t see their trade show booth as a box to check, but as a strategic tool for sales and trust-building.
We’re a less suitable partner for projects that are awarded solely on the basis of the lowest price, or where there are neither clear responsibilities nor reliable approval processes.
How we move forward from here
Planning a trade show project in plant engineering, machinery, or industrial automation? We’d be glad to learn more about it. In an initial conversation, we’ll walk through the key questions together:
- Which trade show are you planning to attend?
- What booth size and layout are you considering?
- Which products or applications should be in the spotlight?
- Which target audiences do you want to reach?
- What does your timeline look like?
- Which internal approvals do we need to factor in?
- What budget have you allocated?
Based on this, we assess how we can implement your project in a way that’s both economically sound and conceptually convincing – with a trade show booth that fits your brand, your products, and your goals for the show.
Questions our clients often ask us
Matthias Glaser has the answers. He's been Managing Director and Project Manager at Müller Messebau since 2011, focusing on trade show projects in the US and international exhibition campaigns. He's also responsible for marketing, sales, and innovation management at our company.
That mostly depends on how central these machines, connections, and demo capabilities are to your trade show booth. If you're building your booth around a standout exhibit that you want to show running live, you should look into your technical requirements, on-site conditions, and the show's regulations as early as the exhibit selection stage. We're happy to help you with that.
Early planning around exhibits matters to us as your booth builder, too, since running cables and lines between the show's connection points and your equipment often calls for a raised floor.
As a general rule:
At the vast majority of trade shows in Europe, you can book connections for high-voltage power, compressed air, data, and fresh/wastewater, so there's nothing standing in the way of running your machines from a technical standpoint.
In our experience, though, the show's rules on emissions, noise, personnel safety, and similar issues matter even more than the technical infrastructure. These requirements are non-negotiable — if you don't meet them, the show can shut down operation of your machine entirely. We're glad to sort all of this out for you.
One thing up front: a detailed briefing is the best foundation for a compelling booth concept and a smooth build. We're especially interested in your answers to the following questions:
- What are your trade show goals?
Do you want to raise brand awareness? Generate new leads? Nurture existing customer relationships? Or gather market feedback? - What should the booth design focus on?
Do you want to showcase products? Attract new visitors? Have in-depth conversations with existing customers? - What should your booth be able to do?
Which exhibits do you want to display? What media do you want to use? How do you want to host your guests? - What guidelines do we need to follow?
Which logos should we feature? Which fonts should we use? What graphic styles and imagery should we work with?
If you have answers to these questions ready — and ideally already aligned across marketing, sales, and leadership — we can move quickly from concept to sign-off. But don't worry: you don't need everything figured out before you call us. Our project managers will walk through every relevant question with you in detail.
It depends. If running your machines live lets you demonstrate real advantages — or even features that set you apart from the competition — then your machine absolutely belongs on the booth. Just keep in mind that operating it means complying with the show's rules on emissions, noise, and personnel safety.
Before committing, take a close look at what the machine actually adds. Large exhibits don't just drive up costs for transport and rigging equipment in the hall — they also eat into the floor space you have for conversations with visitors. In that case, an extra meeting room or a second, more conversation-focused area on the booth can be worth adding, especially if you're scheduling appointments with customers and prospects ahead of time.
And if the key processes happen deep inside the machine, or the equipment is simply too large for the booth, a digital twin can actually tell your story better than the physical exhibit. That could be an animation, a hologram, or an interactive simulation using our 3D Holo Wall. These digital formats also have a life beyond the show itself — you can put them to work in marketing and sales — though they do come with their own costs.
Trade show construction in the US operates at a noticeably lower quality level than what you'll find at European shows. Part of the reason is drayage — the weight-based fees charged for moving booth materials in and out of the convention center. As a result, US booths are built for easy assembly and minimal weight. Drayage rates for exhibits are somewhat lower, but they still add up as a real cost factor.
When it comes to hooking up machinery, keep in mind that the US power grid is different from what you're used to: instead of 230V/50Hz, US outlets run on 120V at 60Hz. For high-voltage connections, the available voltage also depends on the specific building and its electrical service.
Another key difference from Europe: most American trade shows don't offer a water hookup at all. If you need one, we'll need to build fresh and wastewater tanks directly into the booth.
Friction in booth preparation usually comes down to one thing: departments not talking to each other. Marketing often plans the booth without looping in the sales team — or only brings them in late in the process. But it's typically sales who actually staffs the booth and talks to visitors. That's why we make it a priority to bring sales into the planning process early. At the end of the day, our goal isn't just to build a beautiful booth — it's to hand you a sales tool that actually performs.
Visual design has its own pitfalls, too. Machinery and equipment manufacturers tend to gravitate toward blue, since it's associated with authority and trustworthiness. But since so many companies think alike, trade show floors end up packed with blue booths — which makes it that much harder to stand out. That's why we encourage our clients to break away from industry convention and use bold colors and unconventional booth designs to make an impression at first glance.
For new, large-scale booths, we recommend kicking off planning with us 9 to 10 months before the show. Ideally, marketing and sales will have already aligned by that point and put together a joint briefing for the booth concept. For large repeat booths, 6 months of lead time is usually enough. Small booths can typically be planned well with just 3 months' notice.
One important note: we don't start on detailed planning until the show organizer has confirmed your booth space.
We strongly advise against shorter, "last-minute" prep timelines. Time pressure creates cost pressure — especially for booth elements built by outside vendors — and that's money you can simply avoid spending with earlier planning.
With our 3D Holo Wall, we can work with our partner to build digital twins of your machines and equipment. You can integrate these models into your booth as a holographic animation, and put them to work as a sales tool well beyond the show itself.
In many cases, digital twins let you present your equipment more effectively — and show more — than a physical exhibit on the floor ever could. That said, building the model takes time and close collaboration between your engineering team, your marketing team, and our 3D artists. The STEP format makes it easy to bring the data over, but turning it into a working animation still requires significant adaptation and animation work.