Euroroll GmbH

The specialists at Euroroll rely on the power of gravity to move goods exactly where they need to go. Boxes, containers, and pallets glide effortlessly and energy‑efficiently to their destination on low‑friction rollers.

For their trade show booth at MODEX in Atlanta, we flipped the concept and turned to the opposite principle: buoyancy. We printed a balloon with our client’s current campaign logo, filled it with helium, and let it rise above the booth. To safely manage the pulling force of a balloon with a 3‑meter diameter, we reinforced the attachment points on the side walls ahead of time.

The result: excellent long‑range visibility and standout attention — all without ceiling suspensions or oversized booth structures.

The rest of the head‑stand booth design also draws attention: backlit walls make the booth stand out from its surroundings, demo racks in the corners invite visitors to try things out, and the counter naturally guides interested guests toward the meeting areas in the back.

This way, not only the balloon gets a lift — our client’s sales activities do, too.

By the way, we’ve already delivered multiple booths for Euroroll in both the U.S. and Germany:
> Euroroll GmbH, LogiMAT, 2025, Stuttgart
> Euroroll GmbH, Promat, 2025, Chicago