GUTEX Holzfaserplattenwerk H. Henselmann GmbH & Co. KG

Public trade shows can be a real challenge for exhibiting companies. On one hand, the main audience is private homeowners, which means any leads generated at the event typically result in single, one-off projects. On the other hand, it’s crucial to maintain a strong brand presence and not leave the market to the competition. We helped insulation specialist GUTEX overcome these challenges by creating an efficient booth setup that maximized their impact at the show.

Here’s how we did it: We built the booth’s basic structure in a cost-effective way, using simple carpeting and fabric panels without backlighting. We reserved more elaborate solutions for areas that would really grab visitors’ attention – like the lighting features that made the booth stand out, and a three-dimensional cube showcasing GUTEX’s current 5-in-1 campaign as a centerpiece. This approach allowed us to create a big impact with a modest budget.