IronMaxx Nutrition GmbH & Co. KG

Products that don’t just work – they actually taste great. That’s how IronMaxx helps customers lead a more active lifestyle. For their debut in the US, this sports nutrition brand took a smart approach: instead of launching their protein powders at a bodybuilding expo, they introduced them at the Sweets & Snacks trade show. By doing so, IronMaxx is redefining what a “treat” can be – and opening up entirely new markets.

We provided the perfect boost for their booth: illuminated wall panels to whet your appetite, plenty of space at shelves and high-top tables to sample, shake, and sip. Most importantly, we made IronMaxx’s bold blue stand out – across the counter, the booth structure, and the overhead banners. Surrounded by a sea of pinks, greens, and baby blues, our design ensured IronMaxx was truly one of a kind.