SPINREACT S.A.U

For Spanish diagnostics specialist Spinreact, we developed a booth concept for trade shows in Europe that combines sleek, cool white and blue walls with natural, warm wooden elements. However, due to unique regulations and requirements in the US, this booth design would have been too heavy, complex, and expensive for Chicago. So, we adapted the concept: In Chicago, our client stands out primarily through lighting—the six-meter-tall illuminated tower, the glowing side walls of the booth, and the connecting ceiling element all shine in white, making the booth truly pop in the exhibition hall.

The back wall of the booth boldly communicates SPINREACT’s message, while custom carpets and branded side elements help create a distinct brand environment. A large overhead banner ensures the booth is visible from a distance. With these straightforward solutions, we deliver an impactful presence.

You can find the European booth concept here:
> SPINREACT, Medica, 2024, Düsseldorf