BMG LABTECH GmbH
SLAS Europe, 2026, Vienna, 36 sqm
To give the booth a truly distinctive presence, we angled the central back wall instead of keeping it straight. This creates a faceted shape that feels more like a crystal than a typical right-angled trade show structure. A striking purple band runs through the entire space as the defining design element, delivering strong brand visibility at a glance.
The dynamic geometry continues consistently in the display pedestals for the exhibits and in the overhead hanging structure with integrated lighting. Generous white surfaces provide the perfect backdrop for the showcased equipment and emphasize the clean, architectural lines of the concept. Combined with targeted lighting, the result is a bright, open, and inviting trade show appearance that presents the products to best effect and draws attention from a distance through its strong spatial impact.
By the way, we’ve already created a successful trade show presence for BMG LABTECH in Switzerland.
> BMG LABTECH GmbH, ilmac, 2023, Basel
Testimonial
We’ve been extremely happy working with Müller Messebau, and especially with Ms. Trost. Together, we’ve already brought a variety of events to life successfully. What we value most is the reliable communication, the high level of professionalism, and how quickly and smoothly changes and new requirements are implemented. Müller Messebau consistently manages to turn our ideas into creative, high-quality booth concepts. The result is trade show appearances that truly stand out from the crowd and showcase the quality and innovative strength of our products in the best possible way.
Martina Basar
Marketing Coordinator
BMG LABTECH GmbH