Duttenhofer Group

The Duttenhofer Group, a distribution company based in Würzburg (Bavaria), participated in CloudFest 2026 with its sales brands, dexxIT and DIFOX. In collaboration with Micron Technology, the teams designed and commissioned a shared trade show booth. dexxIT and DIFOX are distribution partners for Micron’s memory and storage solutions in Germany and across Europe.

Micron aims to reinforce its role as one of the leading strategic suppliers of memory solutions with a booth design that reflects that position. To achieve this, we focused on a clean, premium look and feel with high-quality materials: light oak flooring creates a calm, welcoming foundation for the space. The private meeting cabin—custom-built for Micron with smoked-oak slats—adds warmth and creates a natural transition between the floor and the walls. Integrated lighting ensures the messaging on the side and back walls stands out clearly. And to maximize brand visibility, we anchored the space with a corner bar counter and a ceiling-hung banner that reads as one seamless element.

This gives Micron a confident presence and the ability to negotiate as an equal with chip designers, server manufacturers, and data center equipment providers.