Kevin Murphy Germany GmbH

Kevin Murphy Germany offers its customers a powerful portfolio in professional hair care: in addition to the KEVIN.MURPHY brand from the Australian parent company, the Freiburg-based team also represents the lifestyle brand ELEVEN AUSTRALIA, the biotech-driven label K18 Biomimetic Hairscience, and the water-saving ECOHEADS shower heads. And of course, each brand comes with its own typography, colors, and signature visuals.

For us, that meant creating four architecturally connected yet visually distinct brand worlds across two exhibit spaces. On the larger footprint, we divided the area into two halves using a continuous, backlit booth structure that rises nearly 16 feet. On one side, we literally roll out the pink carpet for ELEVEN AUSTRALIA and complete the look with yellow and red furniture. On the opposite side, the mood is calmer. A full-height image featuring brand ambassador and surf world champion Eliza sets a more tranquil tone for the core brand KEVIN.MURPHY, echoed by a medium-gray carpet and black furniture with wood accents. Within this zone, ECOHEADS is integrated seamlessly as a “booth within the booth.” Thanks to a direct water connection, visitors could even have their hair washed on site—and experience the innovative shower heads in action.

The K18 booth was placed on its own dedicated space. Here, visitors could snap selfies with a larger-than-life shampoo bottle on legs and purchase products directly. To support this, we designed a spacious booth structure with storage areas and a merchandising shelf behind an illuminated counter.

In this way, we created the ideal setting for each brand—perfectly aligned with their individual styles, visual worlds, and trade show goals.