Tosoh Bioscience Separation & Purification

Trade show booths in the US are typically smaller and simpler than those at European shows. But it doesn't have to be that way: our client Tosoh, a specialist in highly sensitive medical diagnostic equipment, wanted full attention on its brand and products at ADLM. We delivered exactly that — and raised the bar for trade show design in the US along the way.

Tosoh's booth impresses not just with its 108-square-meter footprint, but above all with the sheer range of features it offers:

• A large, backlit ceiling banner makes the brand visible from a distance.
• Every product is connected to power and data, demonstrating its functionality live. Backlit pillars display each product's name and its key benefits for customers.
• The large cabin at the center of the booth serves multiple purposes: it's an enclosed space for confidential conversations, it houses the kitchen and storage, and it holds the three split-screen displays plus the large monitor used for cinema-style product presentations. With Tosoh's logo and brand colors, it also brings the company's brand identity to life.
• The booth's premium execution makes an equally strong impression: nearly edge-free booth elements, high-quality materials, and vividly lit, precisely stretched fabric graphics all reinforce Tosoh's brand message — setting a new standard for trade show design in the US.

By the way: we've designed several elaborate booths for Tosoh's various business units across Europe, the US, and the United Arab Emirates:
> Tosoh Bioscience Separations & Purification, Pittcon, 2025, Boston
> Tosoh Bioscience Diagnostics, Medlab, 2024, Dubai
> Tosoh Bioscience Diagnostics, Medlab, 2023, Dubai
> Tosoh Bioscience Diagnostics, Worldlab – EuroMedLab, 2023, Rome
> Tosoh Bioscience Separations & Purification, LABVOLUTION, 2017, Hanover