Vetter Pharma International GmbH

Vetter is a global pharmaceutical services provider specializing in injectable medications. The company supports pharma and biotech clients with the development, aseptic filling, and packaging of their products. With decades of expertise and rigorous quality standards, Vetter partners with customers throughout the entire journey—from development to market supply.

The booth concept reflects this high-tech standard. A 16-meter-long ceiling banner draws attention to the brand and our client's core message from across the hall. On the exhibition floor, we brought Vetter's corporate design to life in meticulous detail: the rounded corners that define the company's website and brochures were precisely recreated in foil-wrapped wood and paired with backlit exhibition walls. The counter picks up those same curves with exact precision.

But the real technological showstopper is the booth's private cabin. We designed the side walls with switchable glass panels that shift from a frosted, opaque state to full transparency in a split second with the flip of an electrical switch. With this feature, Müller Messebau created one of the most technically impressive booths at CPHI Milan — putting Vetter's innovative edge front and center.

Our booth concept drew a steady stream of visitors to the Vetter stand and even inspired Sebastian Müller, Director of Global Business Development, to create this AI-generated image — complete with the headline "Milan's Hottest Destination," which we're especially proud of.

By the way: we've already built several trade show booths for Vetter right here in the US:
> Vetter Pharma International GmbH, BIO International Convention, 2026, San Diego
> Vetter Pharma International GmbH, PDA, 2026, Palm Springs