ystral gmbh maschinenbau + processtechnik

ystral blends powders into liquids – completely clean, highly efficient, and consistently at the highest level of quality. With its presence at the American Coatings Show, the company from Ballrechten-Dottingen aims to position itself as a process specialist and win new customers across the U.S. paints, coatings, and surface finishing industry.

As the central visual, ystral proposed a product presentation inspired by the iconic “Back to the Future” movie series. We took that idea and brought the hero product and its surrounding lightning bolts to life. To do this, we use a backlit rear wall covered with a printed fabric graphic. Our in-house advertising and graphic design team prepares the print data so that images and typography glow brightly while the black areas remain a deep, rich black.

The illuminated backdrop and strong contrasts make the booth stand out clearly from the competition. At the same time, it is extremely lightweight and easy to set up – perfectly tailored to the U.S. trade show market, where shipping is billed by weight and installation is handled by on-site show staff. For ystral, that means: full speed ahead into a successful future.

By the way, we’ve already designed and built numerous booths for ystral on both sides of the Atlantic:

> ystral gmbh maschinenbau + processtechnik, ECS, 2025, Nuremberg
> ystral gmbh maschinenbau + processtechnik, Achema, 2024, Frankfurt
> ystral gmbh maschinenbau + processtechnik, American Coating Show, 2024, Indianapolis