Belludio GmbH

Top Hair, 2023, Düsseldorf, 130 sqm

Style is the message – especially when it comes to hairstyles. That's why we didn't design a classic sales stand for the hair cosmetics specialist Belludio, but a chilled feel-good living room. For this, we have taken up the latest living trends: vintage carpets, many natural materials, shapes and colors like in the 60s and 70s. We also take the topic of sustainability into account and continue to use the furniture after the trade fair.

With all the style, we keep a close eye on the purpose of the booth: The product presentation is integrated into the living environment in many places, and the 7 m wide and 5 m high, backlit wall of the booth makes the booth a crowd puller.