SEDECAL S.A.
European Congress of Radiology, 2023, Vienna, 160 sqm
This stand was a real premiere: not only because it was the first time we were asked to build for the X-ray equipment specialist SEDECAL, but also because Müller had never implemented a row stand of this breadth before. With a total of 40 meters, we were able to present the entire range of SEDECAL products with real equipment ranging from X-ray generators and X-ray machines for veterinary medicine to modular and ceiling-mounted X-ray machines for human medicine, as well as mobile X-ray machines. Müller’s concept was to contrast the cool look of the rear walls with warm lighting of the products.