Testo SE & Co. KGaA

How do you create a brand experience?
By letting the booth design take a step back – so the brand can take center stage!

For measurement technology specialist Testo, we really pushed the limits of this design concept: With gray carpets, dark concrete-style back walls, and anthracite-toned furniture, the booth structure itself almost disappears. This sets the stage for the Testo brand to truly shine – thanks to the backlit logo and signature orange color. You’ll see it as a circle on the carpet, on the base of the booth, and as glowing accents throughout the furniture. Plus, in the form of illuminated rods at the themed tables and the central academy area, it visually connects Testo’s measurement devices with their software solutions.