Testo SE, ISH digital 2021, virtual tradeshow appearance
We are touching new grounds: together with our long time customer Testo we didn’t only realize a virtual trade show appearance, we created a digital platform which brings the booth to the desk and the browser of those interested.
The journey of the visitors starts with a specially shot drone movie. The camera flies from the birds eye view into the company building of Testo, which is located in Titisee-Neustadt in the black forest. The transition into the virtual entrance room is fluent. There you will be welcomed by two real employees and get familiarized to the operations. After that you can explore the exhibition in a 3D game and interact with products and media.
The virtual foyer is based on the architecture of the Testo headquarters. There you can find a screen for example, on which you can follow livestreams, you can learn about products and technologies through short animations and finally there is, just like at a real trade show, the opportunity to get in touch with an employee of Testo – per chat, social media or video conference.